Sustainability and Business Strategy


European Journal of Business and Strategic Management Vol. 7 No. 2 (2022)

European Journal of Business and Strategic Management (EJBSM) is a peer reviewed journal published by IPRJB. The scopes of the EJBSM include, but not limited to business, management, marketing, finance, economics, human resource management, strategies and decision science. The journal is published in both printed and online versions. The ambition of EJBSM is to become a recognized top tier journal, acclaimed for redirecting international business research and management studies for defining new directions.


  • Relationship Between Bank Customer Retention Strategies and Customer Satisfaction in Commercial Banks in Machakos Town
  • Resource Allocation and Strategy Implementation in Commercial Banks Branches in Machakos Sub County
  • Corporate Governance and Organizational Performance of Kenya Forest Service in Nairobi City County
  • Porter’s Generic Competitive Strategies, Alliance Partnerships and Firm Performance of Mobile Telephone Network Service Providers in Kenya
  • Internal Environment of the Organization and Strategic Choice in Cement Manufacturing Firms in Kenya
  • Influence of Product Innovation on the Performance of Coffee Cooperatives in Kenya
Category Book Chapters
Publisher: IPRJB peer reviewed journals and books publishers
ISBN: 978-9914-728-39-2
Authors: Patricia Nthunya Kavita, Mercy Masya, Kibuthu Rahab Wanjiru, Margret Ndunge Musyoka, Magdaline Chepkoech Koech, Peter Ngibuini Kuguru
Pages: 148