FEEDBACK MECHANISMS USED IN POSSS: THE CASE OF NAIROBI COUNTY, KENYA.

Authors

  • Nancy Adagala Maasai Mara University

Keywords:

communication channels, communication audit, internal publics

Abstract

Purpose: The purpose of this study was to analyze feedback mechanisms used in POSSS: the case of Nairobi County, Kenya.

Methodology: The study used a descriptive research design engaging both the qualitative and quantitative approaches. A sample size of 18 schools with a total of 162 individuals was selected consisting School Managers (SMs), Heads of Departments (HODs) and Presidents of the Students’ Councils (POSCO) - categories using stratified and purposive sampling methods. The preferred data collection tools were questionnaires and an interview guide. Data was analysed using both descriptive and inferential statistics

Results: Findings from the study indicated that private secondary schools use all the communication channels; oral, written and electronic identified in the study even though some of the channels are given greater emphasis in transmitting school information than others. The findings also pointed   to loopholes in feedback mechanisms since effective feedback was not always obtained in Privately Owned Secondary Schools (POSSs). The study also showed that websites as a communication tool was not effectively used since some POSSs had no websites, and those that had, were not effective for various reasons. The findings implied that there existed challenges in the use of email and hence email as a communication tool was ineffective.

Policy recommendation: The study recommended that   future   studies can then investigate whether this status quo had changed. In addition, the study had contributed to communication audit methodology because of its rigorous and methodical approach in verifying the existence and effectiveness of communication in POSS   promote idealized influence, intellectual stimulation, inspiration motivation and individualized consideration as they influence performance positively.

Downloads

Download data is not yet available.

Author Biography

Nancy Adagala, Maasai Mara University

School of Arts and Social Sciences, Department of Media, Film and Communication

References

American Society of Civil Engineers. (2000). Quality in the construction project: A guide for owners, designers and constructors (2nd Ed.). United States of America: American Society of Civil Engineers.

Aron, P.M. (1989). Making schools more responsive to at- risk students, New York: Urban Education Publishers Inc.

Asugo, M. N. (2005).Communication strategies used by head teachers in the management of public secondaryschools in Nyamira District .Unpublished M. Ed. Thesis, Kenyatta University.

Austin, E. W., & Pinkleton, B. E. (2001). Strategic public relations management; planning and managing effective communication programs. Lawrence: Elbaum Associates Publishers.

Ayers, L., Michael, S., & Simonson, R. (2006). Education. New York: Chipman and Hell Publishing Company.

Baran, S. (2010). Mass communication theory. New York: Wadsworth Learning Centre.

Belasen, T. & Allan, M. (2008). One theory and practice for Corporation Communication. Los Angeles’s: Sage Publications.

Birgen, P. (2009).The compendium of teachers; career path and professional growth. Nairobi. Image Books Limited.

Black, L. D., & Hartel, C. E. J. (1995). Public relations orientation: The construct and its dimensions. New York: Pitman Publishers.

Bland, M., & Jackson, P. C. (1990). Effective employee communication. London: Kogan Page.

Blanchard, D. (2008). Risk communication and individual response. Colorado: University of Colorado Publishing Company.

Bradley D. F., & West, J. F. (1994). Stafftraining for the inclusion of students with disabilities: Visions from school-basededucators. Teacher Education and SpecialEducation, 17, 117-128.

Canary, M. (2001). Communication and organizational knowledge contemporary issues forTheory and Practice, Florence, KY: Tailor and Francis Publishing Company.

Carlsmith, L., & Railsback, J. (February 2001). The power of public relations in schools: schools and the public, then and now. New Jersey: North West Regional Educational Laboratory. Retrieved June 11, 2010 frohttp://educationnorthwest.org/webfm_send/447.

Cheney, G. (2001). Organizational communication in an age of Globalization: Issues,reflections, practice. Long grove, Illinois: Wave Land Press.

Cohen, L., Manion, D., & Morrison, K. (2007). Research methods in Education. New York: Rutledge; Taylor and Francis Group.

Cornelissen, J. (2005). Co-operate communication theory and practice. London: Sage Publishers.

Covey, S. (1990). The seven habits of highly effective people. New York: Fireside Books.

Creswell, J. W. (2008). Education research: Planning, conducting and evaluating quantitative and qualitative research (3rd Ed.). Upper Saddle River, New Jersey: Pearson/Merrill Prentice Hall.

Cuttlip, M., Scott, P., Centre, A., & Broom, G. (1994). Effective public relations. London: Prentice Hall.

D’souza, W. (2007). Encyclopedia of communication media. Washington, DC: Anmol Publications.

Davis, J. (1970).Communication skills: The British Journal of Sociology of Education, 1(2), 198.

Deetz, S. A. (1992). Democracy in an age of corporate colonization: Developments in the communication and politics of every day life. Albany, New York: New York State University Press.

Ellis, D. G. (1993). Crisis communication: A Case book approach. New Jersey: Lawrence Erlbaum Associates, Inc.

Eze, I. O. (1998). Speech communication as a tool of modern marking and public relations management. Journal of communication Art, 1(1), 61-69.

Ezeanya, E. N. (2001) Tackling the challenges in nursery and primary education. Paper

Pearson Education Limited

.

Hargie, O., & Tourish, D. (Eds) (2009). Handbook of communication audits for organizations. London: Routledge.

Harris, A. (1993). Teaching and learning in the effective school. Aldershot: Ash gate Publishing.

Hicks., & Gullet, C. R., (1975). A psychology of human psychology. London: University of London Press.

Holbrook, M. C., & Koenig, A. J. (Eds)(2000). Foundations of education: Instructional strategies for teaching children and youths with visual impairment. New York: American foundation of the Blind Press.

Hoy, W. K. & Miskel, C. G. (1982). Education administration: Theory, research and practice (2nd Ed.). New York: Random House, Inc.

Jefkins, F. (1998). Public relations(5th Ed). Great Britain: Pearson Professional Ltd.

Jensen-marrie, T. (2003. Frameworks for tanscribing and analyzing discourse of the classroom. Retrieved July 23 2009 from http://www.aare.edu.au/03pap/jen03641.pdf.

Downloads

Published

2017-03-04

How to Cite

Adagala, N. (2017). FEEDBACK MECHANISMS USED IN POSSS: THE CASE OF NAIROBI COUNTY, KENYA. International Journal of Communication and Public Relation, 1(1), 79–100. Retrieved from https://www.iprjb.org/journals/index.php/IJCPR/article/view/232

Issue

Section

Articles