International Journal of Communication and Public Relation <p>The IJCPR is a journal that publishes research on communication and public relation. It is open access and peer-reviewed, and accepts original and innovative papers from different fields and perspectives. The journal covers topics such as communication theory, media studies, public relations, crisis communication, corporate communication, digital media, and communication education. The journal has a high quality standard and offers editing and proofreading services to authors. The journal is indexed by Google Scholar and other databases, and has a fast and low-cost publication option. The journal has an online submission system and clear guidelines for authors. The IJCPR is a great platform for sharing research on communication and public relation with a global audience.</p> IPRJB en-US International Journal of Communication and Public Relation 2520-7989 <p>Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a <a href="">Creative Commons Attribution (CC-BY) 4.0 License</a> that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.</p> The Cause and Effect of Morality Frame on the Perception of Obesity among 35-55 years University Female Academic Staff in Nairobi County, Kenya <p><strong>Purpose:</strong> The purpose of this study was to investigate the cause and effect of morality frame on the perception of obesity among 35-55 years University female academic staff in Nairobi County, Kenya.</p> <p><strong>Methodology:</strong> This study applied the one-group pretest-posttest experimental design. In the one-group pretest-posttest experimental design all study participants provided with the same treatment and assessment. The researcher, therefore, collected data using the pre-and posttest questionnaires. The&nbsp;treatment applied is <em>Slimpossible</em>&nbsp;television program season&nbsp;<em>six</em>&nbsp;episode&nbsp;<em>one</em>&nbsp;was purposively selected out of seven seasons and ninety-eight episodes covered by the<em>&nbsp;Slimpossible</em>&nbsp;television program. The obese females were qualified through an interview process to participate in the&nbsp;<em>Slimpossible</em>&nbsp;challenge, a popular weight loss television program aired by Citizen Television Network. The justification for choosing the season&nbsp;<em>six</em>-episode&nbsp;<em>one</em>&nbsp;television program was based on assessing the media frames according to Entman (1993), where the scholar mentions the following: human interest, consequences, morality, and responsibility. Although this study is a quasi-experimental research design, the researcher attempted to use randomization to improve the validity of the pretest and posttest experimental study design. Furthermore, out of the randomly selected sample, a purposeful sample was selected for assessment based on a specific interest (Stratton, 2019). The data was analyzed using the Statistical Package for Social Sciences (SPSS) version 23.0. This study presented descriptive statistics using tables with frequencies and percentages. Secondly, the research conducted inferential statistics using several types of inferential analysis tools such as the Factor analysis (The Keiser-Meyer –Olkin (KMO) test), Pearson’s correlation coefficient, and regression analysis (logical regression).</p> <p><strong>Findings:</strong> The results showed that obesity and morality issues are more inclined toward Westernized perception than African perception. The inferential statistics using factor analysis was successful in extracting three independent components of the morality frame. The Keiser-Meyer –Olkin (KMO) test of adequacy (KMO=0.521; Chi-square=4254.5 d.f =66, p=0.000) was significant, implying factor analysis using the principal component method was appropriate. The three components, that is <em>personal moral opinion,</em> <em>morality &amp; Western media</em>, and <em>morality &amp; African media</em> cumulatively explain 71.3 % of the total variability.</p> <p><strong>Unique Contribution to Theory, Practice and Policy:</strong> This study emanated from the media framing theory, where it provided morality frame as one among five frames, mentioned by an American political scientist known as Robert Entman in 1993. Its contribution to practice, based on the findings, the respondents expressed that obesity is not subjected to moral decay/decline because their perspective was that obese females are healthy, beautiful and good people. The respondents felt that Africa faces more challenges with hunger and famine compared to obesity issues. The study recommends the involvement of academicians and health scientists to explore through research ‘why’ obesity is not a moral issue in tackling obesity. They could conduct visibility studies and experiments and publish them in peer-reviewed journals for access.</p> Naomi Kahiga Copyright (c) 2024 Dr. Naomi Kahiga 2024-01-26 2024-01-26 9 2 1 19 10.47604/ijcpr.2287 Media Choice and Public Participation in the Budget Making Process for Nyeri County <p><strong>Purpose:</strong>&nbsp; The aim of the study was to determine the effect of Media Choice on Public Participation in the Budget Making Process in Nyeri County.</p> <p><strong>Methodology:</strong> The study population constituted all the residents operating and living in Nyeri County, Nyeri County Government officials and leaders from both the County Executive and County Assembly. The study applied a descriptive study design and used both primary and secondary data that was obtained from public participation reports, publications, and interviews with county government officials, budget committee members and questionnaires to the MCAs, residents, staff of the County Assembly. Stratified random sampling was used to select and identify respondents from Nyeri County residents’ attendees in public participation fora and a further random sampling to obtain respondents from the Wards. Strata and purposive sampling was used to get key informants from the County Executive and County Assembly. A sample size of 72 general respondents and 12 key informants was used. Both quantitative and qualitative data was collected using a study questionnaire and interview guides respectively. Qualitative data was represented using study themes or goals and was discussed in narrative. The quantitative data was sorted and analyzed using the Statistical Package for Social Sciences (SPSS) version 25. The findings were presented using tables and graphs</p> <p><strong>Findings:</strong> A regression correlation analysis of the data showed that the independent variables (social media =0.044, for print media = 0.047) were significant with p values of less than 0.05 - the predetermined significance level – to imply that the results were statistically significant. The p value for radio station was 0.326, greater than 0.05, thus not significant in its effect on public participation in the budget making process in the County Government of Nyeri. From the data collected, great importance was placed on vernacular and community radio stations which are potential channels for communicating pertinent information on the budget making process. The research found out other factors that determine effectiveness of public participation to include public’s awareness of its rights, individual understanding of the processes, and level of education and prevailing support infrastructure.</p> <p><strong>Unique Contribution to Theory, Practice and Policy:</strong> The Medium Theory and Arnstein’s Ladder of Citizen Participation Model informed the study variables and approach. Further research is recommended to explore other variables. The study findings will help planners and implementers at the County level when setting out to engage the public for their participation in the County’s development agenda. .</p> Lucy Ogoti Hellen Mberia John Ndavula Copyright (c) 2024 Lucy Bitutu Ogoti, Prof. Hellen Mberia, Dr. John Ndavula 2024-02-09 2024-02-09 9 2 20 43 10.47604/ijcpr.2303