International Journal of Communication and Public Relation 2021-04-15T14:56:59+03:00 Journal Admin Open Journal Systems <p>International Journal of Public relations and Communication (IJCPR) is a speedy reviewed journal and published by IPRJB.The journal contain vital insight information on public relations reviews that publish invited research on the field of public relations ,mass communication ,organization communication, public opinion formation ,social science research and evaluation and public policy formation. In addition all contribution from the many discipline and approaches that meet at the crossroads that is communication study.IPRJB is published both online and printed version.</p> PERSUASIVE COMMUNICATION: THE ROLE OF CAREGIVER CHARACTERISTICS ON ADOPTION OF ROUTINE IMMUNIZATION SERVICES OF CHILDREN AGED 0-5 YEARS IN BOMET COUNTY 2021-04-15T14:56:59+03:00 Mary Amatu Professor Hellen Mberia Dr. Kyalo Wa Ngula <p><strong>Purpose: </strong>An estimated two to three million annual deaths from Vaccine preventable diseases (VPDs) are preventable through immunization. Currently about 19.5 million infants miss out on routine immunization globally. The study examined the role of caregiver characteristics in persuasive communication on adoption of routine immunization of children aged 0-5 years in Bomet County – Kenya.</p> <p><strong>Methodology:</strong> This study self-funded, was a cross-sectional hospital based study, employing a mixed method research design. A sample of 384 caregivers participated in the study.Cronbach's alpha and confirmatory factor analysis tests was conducted to ascertain the reliability and validity of study instruments. Chi-square test was done to establish the relationship between caregiver characteristics and adoption of routine immunization. Data was collected using interviewer administered questionnaires and KII guide.</p> <p><strong>Findings: </strong>The response rate was 95.1% with majority of the respondents in the age bracket of 19-25 at 42.2% and 61.4% were married with 36.9 % of the respondents reporting to be housewives. Majority of the respondent had primary level of education at 53.7 %, followed by secondary level those had attained only primary level of education with only 8.8% having attained tertiary level of education and those who had no level of education were 1.9%. On caregiver knowledge, 93.4% did not know any vaccines given to children. However, out of those that had knowledge on the vaccines, 66.3% agreed vaccines have side effects, though majorly they were mythical. Caregiver attitude on routine immunization was found to be negative.</p> <p><strong>Unique contribution to theory, practice, and policy: </strong>The optimal model indicated that for every unit of Caregiver characteristic, the value of adoption changed by 0.386. The study concluded that caregiver characteristics had positive influence on adoption of routine immunization. The study recommended that routine immunization messages be made frequently available, targeted and tailored to the caregivers. Secondly, the community should be involved in advocacy towards adoption of routine immunization, to create ownership and adoption sustainability. Additionally, health workers should be motivated towards good practices in Healthworker-client communication specifically, persuasive communication to build trust from the caregivers.</p> <p><strong>Contribution to practice and policy: </strong>Adoption of the study findings by the policy makers, will contribute to achieving the recommended 90%, fully immunized coverage. This in turn will reduce vaccine preventable diseases both in the study area and can be generalizing to settings with similar challenges in adoption of routine immunization.</p> 2021-04-15T00:00:00+03:00 Copyright (c) 2021 International Journal of Communication and Public Relation SOCIALIZATION COMMUNICATION ROLE OF TEACHERS AND PREVENTION OF TEENAGE PREGNANCIES IN PUBLIC SECONDARY SCHOOLS IN NAROK COUNTY, KENYA 2021-03-04T10:51:32+03:00 Purity Miriti Hellen Mberia Kyalo Wa Ngula <p><strong>Purpose:</strong> The purpose was to assess the socialization communication role of teachers and prevention of teenage pregnancies in public secondary schools in Narok County, Kenya.</p> <p><strong>Methodology:</strong> A mixed research design was used in the study. The population of the study included all the 8994 female students of Narok County from 52 secondary schools in the Narok County in the year 2019. The respondents were aged between 13-19 years attending both boarding and day public secondary schools in Narok County in both. Stratified technique of sampling was used to sample the population into strata. The study selected proportionally the subjects from different strata. Total study sample size was 536; 500 respondents for the questionnaire, 12 for the interview, and 24 for the focus group discussions. A questionnaire, key informant interviews and focus group discussions were used to collect data. Quantitative data was analyzed using Statistical Package for Social Sciences computer software package (SPSS statistics version 22). Descriptive statistics drawn include mean, and standard deviation which were presented in tables, frequencies and percentages. Inferential statistics drawn include multiple regression and correlation analysis.</p> <p><strong>Findings</strong>: A significant majority (86.3%) of the respondents indicated that teachers advise on teenage pregnancy impacts positively on student behavior while the rest indicated that it impacted negatively</p> <p><strong>Unique Contribution to the Society, Policy and Theory:</strong> The findings of this research showed that socialization communication helps prevent teenage pregnancies. This therefore means that girls would be able to complete school advance in their studies and when they eventually are of age and ready for marriage, they can help alleviate vicious cycle of poverty as they are eligible to formal employment. There will be general growth in society as women will be empowered. The government and stakeholders should strengthen policies and enhance initiatives to educate more girls and reduce early marriages to the elders in the society, to socialize teenagers in the reality of modern life and the challenges that result in teenage pregnancies. The study improves the theory in that it connects socialization to the role of the teacher</p> 2021-03-04T00:00:00+03:00 Copyright (c) 2021 International Journal of Communication and Public Relation INFLUENCE OF CULTURAL DYNAMICS ON THE RELATIONSHIP BETWEEN MEDIA FRAMING AND THE PERCEPTION OF OBESITY AMONG MIDDLE-AGED WOMEN IN NAIROBI COUNTY, KENYA 2021-03-12T09:24:39+03:00 Naomi Kahiga Hellen Mberia Kyalo Wa Ngula <p><strong><em>Purpose</em></strong><em>:</em> To assess the moderating influence of cultural dynamics on the relationship between media framing and the perception of obesity among middle-aged women in Nairobi County, Kenya.</p> <p><strong><em>Methodology</em></strong><em>:</em> This study applied the one-group pretest-posttest experimental design. In the one-group pretest-posttest experimental design all study participants provided with the same treatment and assessment. The researcher therefore, collected data using the pre-and posttest questionnaires. The treatment administered was a television program titled <em>Slimpossible, </em>which showcased middle-aged Kenyan women suffering from the stigma of obesity who were participating in a competition to lose their weight. The multi-stage cluster sampling technique was applied in this study. Out of the target population of 1848 participants, the study sample was 317 academic female staff found in three public universities in Nairobi County, Kenya. In this research study, the analysis applied descriptive statistics and the inferential analysis tools such as the Factor analysis (The Keiser-Meyer –Olkin (KMO) test), Pearson’s correlation coefficient and regression analysis (logical regression).</p> <p><strong><em>Findings: </em></strong>The study sought to assess the moderating influence of cultural dynamics on the relationship between media framing and the perception of obesity among middle-aged women in Nairobi County, Kenya. Therefore, the finding also brought about interactions between cultural dynamics and the independent media frames in connection to the perception of obesity. It was concluded that the perception of obesity from the African culture and Western culture was different. The respondents had positive outlook on middle-aged obese women opposed to the dictates of Western culture.</p> <p><strong><em>Unique contribution to theory, practice and policy:</em></strong> In terms of contribution to theory, this study emanated from the cross-cultural communication theory. The theory recognizes the value of culture and how it relates to people’s perception on obesity. Hurn and Tomalin (2013) opined that some of the most strategic researchers in the field of cross-cultural communication include Edward Hall, Mildred Hall and Geert Hofstede in the 1950s.</p> 2021-03-12T00:00:00+03:00 Copyright (c) 2021 International Journal of Communication and Public Relation