International Journal of Communication and Public Relation https://www.iprjb.org/journals/index.php/IJCPR <p>International Journal of Public relations and Communication (IJCPR) is a speedy reviewed journal and published by IPRJB.The journal contain vital insight information on public relations reviews that publish invited research on the field of public relations ,mass communication ,organization communication, public opinion formation ,social science research and evaluation and public policy formation. In addition all contribution from the many discipline and approaches that meet at the crossroads that is communication study.IPRJB is published both online and printed version.</p> en-US journals@iprjb.org (Journal Admin) support@iprjb.org (Journal Support) Mon, 27 Sep 2021 06:57:33 +0300 OJS 3.2.1.4 http://blogs.law.harvard.edu/tech/rss 60 POLITICAL COMMUNICATION: POLITICAL RALLY MESSAGES EFFECT ON ETHNIC INTOLERANCE AND CONFLICT AMONG VOTERS IN MIGORI COUNTY, KENYA https://www.iprjb.org/journals/index.php/IJCPR/article/view/1398 <p><strong>Purpose: </strong>The purpose of this study was to establish political rally messages effect on ethnic intolerance and conflict among voters in Migori County, Kenya.</p> <p><strong>Materials and</strong> <strong>Methods: </strong>Descriptive research design was adopted. The study targeted a population of 388, 633 respondents made of voters from Migori County. A sample of 400 respondents was used. The sample for quantitative data was obtained using stratified random sampling method and the other section of the sample; media practitoners were non-randomly sampled. The sample for qualitative data was collected through FGDs on a purposefully selected sample. The data collection was conducted through administering of questionnaires and also Focus Group Discussions (FGDs) using a structured and pilot-tested questionnaires. Data was collected using questionnaires and FGDs. Quantitative data was analyzed using Statistical Package for Social Sciences computer software package (SPSS statistics version 22). Descriptive statistics drawn include mean, and standard deviation which were presented in tables and graphs. Inferential statistics drawn include multiple regression and correlation analysis.</p> <p><strong>Results: </strong>&nbsp;The findings revealed that there was a positive and significant relationship between propaganda, stereotype, hate messages and vernacular radio stations to ethnic intolerance and conflict among voters in Migori County, Kenya. Based on the findings, it was concluded that, there is a positive and significant relationship between political rally messages and vernacular radio stations used in this study, and ethnic intolerance and conflict among voters in Migori County, Kenya.</p> <p><strong>Unique contribution to theory, practice and policy</strong><strong>: </strong>The study recommends to government agencies such as NCIC and Media Council of Kenya and the IEBC to consider taking measures against these political rally messages as one way to reduce ethnic intolerance and conflict among voters in Migori County, Kenya.</p> John Wandaga, Professor Hellen Mberia Copyright (c) 2021 International Journal of Communication and Public Relation https://www.iprjb.org/journals/index.php/IJCPR/article/view/1398 Fri, 22 Oct 2021 00:00:00 +0300 COMMUNICATING CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES FOR THE REPUTATION OF AVIATION INDUSTRY IN KENYA https://www.iprjb.org/journals/index.php/IJCPR/article/view/1399 <p>&nbsp;</p> <p><strong>Purpose: </strong>The main objective of this study was to establish the impact of communication strategies used by Kenya Airports Authority while conducting CSR activities.</p> <p><strong>Materials and</strong> <strong>Methods: </strong>The theories that informed this study were: Attribution theory, Grunig theory and Hunt Model theory. Descriptive research design was adopted. The research targeted a population of 2,800 participants of KAA. Data was collected through questionnaires and administered to respondents in Kenya Airports Authority (KAA).&nbsp; The study employed both stratified and simple random technique. Data was collected using structured questionnaires. Quantitative data was analyzed using Statistical Package for Social Sciences computer software package (SPSS statistics version 22). Descriptive statistics drawn include mean, and standard deviation which were presented in tables and graphs. Inferential statistics drawn include multiple regression and correlation analysis.</p> <p><strong>Results: </strong>The results revealed that there is a positive relationship between Self-Centred Communication Strategy and the reputation of Aviation Industry in Kenya. The results indicated that there is a positive relationship between Mediated Communication Strategy and the reputation of Aviation Industry in Kenya. The results revealed that there is a positive relationship between Dialogic Communication Strategy and the reputation of Aviation Industry in Kenya.</p> <p><strong>Unique contribution to theory, practice and policy</strong><strong>: </strong>The study recommended to the airlines in Kenya to consider incorporating the communication strategy, and especially the Dialogic Communication Strategy, in their CSR activities in order to have a desirable reputation. The study findings also recommended that more studies be done in future to establish the role played by other communication strategies used to communicate Corporate Social Responsibility activities on the reputation of aviation industry. The study also recommends the need to not only engage the publics through dialogic communication, but also acting on the feedbacks received.</p> Nelly A. Manyala, Professor Hellen Mberia Copyright (c) 2021 International Journal of Communication and Public Relation https://www.iprjb.org/journals/index.php/IJCPR/article/view/1399 Mon, 25 Oct 2021 00:00:00 +0300 HEALTHCARE PROVIDER PATIENT NONVERBAL COMMUNICATIVE BEHAVIOUR ON DIABETES MELLITUS MANAGEMENT PRACTICES IN SELECTED HOSPITALS IN KENYA https://www.iprjb.org/journals/index.php/IJCPR/article/view/1382 <p><strong>Purpose</strong><strong>:</strong> To examine the effect of healthcare provider patient communication nonverbal communicative behaviour on diabetes mellitus management practices in selected hospital in Kenya.</p> <p><strong>Methodology:</strong> This was a causal comparative research design study with application of quantitative methodology. The study was carried out at Kenyatta National Hospital (KNH) and MP Shah Hospital. Systematic random sampling was used to sample patients. 400 participants were involved in the study and comprised 313 patients at KNH and 87 patients at MP Shah Hospital studied between the months of February 2019 and November 2019. The researcher administered questionnaire was used to collect data. The results were summarized using percentages and means or medians for categorical and continuous data respectively. Comparisons were done using chi square test of association of categorical variables and independent t-test for comparison of means. Linear regression and ANOVA were used to test for associations and hypothesis between healthcare provider patient nonverbal communicative behaviour (NVCB) and diabetes mellitus management practices (DMMPs).</p> <p><strong>Findings: </strong>The rating of nonverbal communicative behavior was significantly higher at MP Shah Hospital than at KNH, p=0.010. Nonverbal communicative behavior had positive significant effect on diabetes mellitus management practices in Kenya [β=0.15, (95% CI 0.03, 0.27), p=0.016] with similar outcome at KNH [β=0.20, (95% CI 0.08, 0.33), p=0.002] and not at MP Shah Hospital [β=0.03, (95% CI 0.37, 0.42), p=0.899]. Thus, the null hypothesis was rejected in Kenya; the null hypothesis was rejected at KNH; the null hypothesis was not rejected at MP Shah Hospital. Therefore, there was significant effect of NVCB on DMMPs in Kenya, at KNH and not at MP Shah Hospital.</p> <p><strong>Unique contribution to theory, practice and policy</strong><strong>:</strong> Nonverbal communicative behaviour was responsible for improved performance in diabetes mellitus management practices among patients in Kenya and at KNH. At MP Shah Hospital, NVCB was not responsible for improvement in the DMMPs. The findings reinforce uncertainty reduction and communication accommodation theories basis in the dyadic interaction between patients and healthcare providers. Therefore, NVCB needs to be well conceptualized and incorporated at the health ministry and medical training institutions to equip medical workers with the required communication skills.</p> Geoffrey Meshack Likata Ungaya, Dr. Kyalo Wa Ngula, Professor Hellen K. Mberia, Dr. William Kiprono Sigilai, Dr. Saira Sokwalla Copyright (c) 2021 International Journal of Communication and Public Relation https://www.iprjb.org/journals/index.php/IJCPR/article/view/1382 Wed, 29 Sep 2021 00:00:00 +0300