PERCEPTIONS ON TELEVISED ANIMATED CARTOONS WATCHED BY CHILDREN AGED SEVEN TO ELEVEN YEARS IN NAIROBI COUNTY, KENYA
Keywords:
Perceptions, Televised animated cartoons, Children aged seven to eleven years.Abstract
Purpose: The purpose of this study was to establish the perceptions on televised animated cartoons watched by children aged seven to eleven years in Nairobi County, Kenya.
Methodology: The study used descriptive survey method to collect information through casual interviews and self-administered questionnaires. The research used the non-probability design and employed judgmental sampling.
Results: The study also concluded that there are the reasons and views held by children in relation to how they rate their popular animated cartoons as “good” or “bad” from what they see and why. The respondents rated “Ben 10” as their most preferred animated cartoon program, with “Kim Possible rated second, followed by “American Dragon” in third place and the Power puff girls coming in fourth. They are considered funny, enjoyable, entertaining, and interesting by the children. These characteristics all fall under the theme of entertainment and/or amusement. The respondents worst cartoon characters are “Johnny Bravo” followed by Ed, Edd and Eddy.
Unique contribution to theory, practice and policy: Parents need to advocate for high quality programmes for children and removal inappropriate animated cartoons from the local TV stations. Media corporations should not view children through an economic lens and they should be value-neutral. Furthermore, communications Commission of Kenya (CCK) and Kenya Film Censorship Board (KFCB), Ministry of Information and Communications should vet the content of animated cartoon before they are run on the TV stations and give advance clearance in an advisory capacity. There is no policies controlling the content in the animated aired on Kenyan TV stations.
Downloads
References
Allende-Hernández, O., & Salinas, J. (2017). Usages and Customs of the Indigenous Communities in Favour of the Reduction of the Digital Divide: A Case Study of the Ñuu Savi People. In Indigenous People. InTech.
De Leeuw, R. N., & van der Laan, C. A. (2018). Helping behavior in Disney animated movies and children’s helping behavior in the Netherlands. Journal of Children and Media, 12(2), 159-174.
Garrett, E., Doherty, A., & Hann, G. (2018). Harmful sexual behaviour among children and young people: NICE guideline 2016. Archives of Disease in Childhood-Education and Practice, 103(3), 141-145.
Habib, K., & Soliman, T. (2015). Cartoons’ effect in changing children mental response and behavior. Open Journal of Social Sciences, 3(09), 248.
Jäntti, P. (2015). The usage of social media among young adults living in Nairobi, Kenya: only entertainment or contributions to societal change.
Lester, C. (2016). The Children's Horror Film: Characterizing an “Impossible” Subgenre. The Velvet Light Trap, (78), 22-37.
Modgil, S., Modgil, C., & Brown, G. (2013). Jean Piaget. Routledge.
Piaget, J. (2015). Structuralism (Psychology Revivals). Psychology Press.
Rest, J. R., Thoma, S. J., & Bebeau, M. J. (1999). Post conventional moral thinking: A neo-Kohlberg Ian approach. Psychology Press.
Seifert, K. L. (2013). Cognitive development and the education of young children. In Handbook of research on the education of young children (pp. 33-46). Routledge.
Shigehatake, Y., Yokota, C., Amano, T., Tomii, Y., Inoue, Y., Hagihara, T. ... & Minematsu, K. (2014). Stroke education using an animated cartoon and a manga for junior high school students. Journal of Stroke and Cerebrovascular Diseases, 23(6), 1623-1627.
Simon, J. B., & Nail, P. R. (2013). Introduction to special issue on bullying: A social influence perspective. Social Influence, 8(2-3), 81-86.
Vikiru, G. (2013). 2-D Animation for Effective Communication with Children in Kenya: A Case Study of Githurai Location, Kiambu County.
Walrath, R. (2011). Kohlberg’s Theory of Moral Development. In Encyclopedia of Child Behavior and Development (pp. 859-860). Springer, Boston, MA.
Zhang, Q., & Zhao, H. (2017). An Analytical Overview of Kohlberg’s Theory of Moral Development in College Moral Education in Mainland China. Open Journal of Social Sciences, 5(08), 151.
Downloads
Published
How to Cite
Issue
Section
License
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution (CC-BY) 4.0 License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.
