A Communication Audit of the Internal Publics of Privately Owned Secondary Schools: The Case of Nairobi County, Kenya.

Authors

  • Nanncy Adagala Maasai Mara University
  • Prof. Bowen Michael PhD, Lecturer, Daystar University

Keywords:

communication channels, Communication Audit, Internal Publics

Abstract

Purpose: The purpose of this study was to conduct a communication audit of the internal publics of privately owned Secondary Schools (POSSs) in Nairobi County, Kenya.

Methodology: The study used a descriptive research design engaging both the qualitative and quantitative approaches. A sample size of 18 schools with a total of 162 individuals was selected consisting School Managers (SMs), Heads of Departments (HODs) and Presidents of the Students' Councils (POSCO) - categories using stratified and purposive sampling methods. The preferred data collection tools were questionnaires and an interview guide. Data was analysed using both descriptive and inferential statistics

Results: Findings from the study indicated that POSSs use all the communication channels; oral, written and electronic identified in the study even though some of the channels are given greater emphasis in transmitting school information than others. The findings also pointed   to loopholes in feedback mechanisms since effective feedback was not always obtained in Privately Owned Secondary Schools (POSSs).The findings also pointed towards an existing communication gap in the area of key communication indicators such as the non-existence of organization charts, communication plans, clarity of responsibilities and reporting lines

Policy recommendation: The study recommended that   future   studies can then investigate whether this status quo had changed. In addition, the study had contributed to communication audit methodology because of its rigorous and methodical approach in verifying the existence and effectiveness of communication in POSSs   promote idealized influence, intellectual stimulation, inspiration motivation and individualized consideration as they influence performance positively.

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Author Biographies

Nanncy Adagala, Maasai Mara University

School of Arts and Social Sciences, Department of Media, Film and Communication

Prof. Bowen Michael PhD,, Lecturer, Daystar University

Department of Media, Film and Communication

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Published

2017-01-20

How to Cite

Adagala, N., & Michael PhD, P. B. (2017). A Communication Audit of the Internal Publics of Privately Owned Secondary Schools: The Case of Nairobi County, Kenya. African Journal of Education and Practice, 2(1), 1–25. Retrieved from https://www.iprjb.org/journals/index.php/AJEP/article/view/231

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