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Vol. 5 No. 2 (2023)
Vol. 5 No. 2 (2023)
Published:
2023-04-17
Articles
Understanding the Nexus between Customers Satisfaction with Product Quality and Branding on Consumer Loyalty: The Case of Consumers of Les Brasseries du Cameroun Products in the Buea Municipality
Stephen Mokondo Moki (PhD), Kingsley Lyonga Ngange (PhD), Nicole Mayuk Mbiatem
30 - 49
PDF
Effects of Firm Size on Adoption of Digitalized Marketing Operations Tactics by Chain Supermarkets in Kenya
Joseph Tatua, Dr. Lilian Karimi Mwenda, Dr. Anita Wachira
11 - 19
PDF
Relationship between Firm Readiness and the Adoption of Digitalized Marketing Operations Tactics by Chain Supermarkets in Kenya
Joseph Tatua, Dr. Lilian Mwenda , Dr. Anita Wachira
20 - 29
PDF
The Impact of Globalization on Strategic Management in Lebanon
Abdel Ashraf Taqatqa
1 - 10
PDF
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