Mobile Phone Influence on Sexual Behaviour of Undergraduate Students: A Case Study of Jomo Kenyatta University of Agriculture and Technology, Kenya

Authors

  • Ondicho Machuki Jomo Kenyatta University of Agriculture and Technology
  • Dr. Joan Mutua Jomo Kenyatta University of Agriculture and Technology

DOI:

https://doi.org/10.47604/ijcpr.1344
Abstract views: 420
PDF downloads: 259

Keywords:

Undergraduate students, mobile phone use, characteristics of mobile phones users, frequency of using mobile phones, uses and gratification, sexual behaviour.

Abstract

Purpose: The study sought to examine the influence of mobile phone use on sexual behaviour of university students: a case study of Jomo Kenyatta University of Agriculture and Technology, Kenya. The study specifically, sought to examine the effect of characteristics of mobile phones users, uses and gratification of mobile phones and the frequency of using mobile phones on sexual behaviour of university students in Jomo Kenyatta University of Agriculture and Technology, Kenya.

Methodology: The research design that was adopted was descriptive in nature. The study also used both quantitative and qualitative data obtained from the respondents using questionnaires and Focus Group Discussions (FGDs) guides. Quantitative data was collected using questionnaires while qualitative data was collected using Focus Group Discussions. The study adopted a stratified random sampling technique to select the sample size from the three strata, which are the various Faculties in JKUAT. The study then used Fisher’s formula to arrive at an adequate scientific sample size of 384 students who were targeted using convenient sampling, that is those that are ready to respond to the questionnaires and the Focus Group Discussions (FGDs). The quantitative data in this research was analyzed using descriptive statistics and inferential statistics using SPSS v22.0.

Results: It was concluded that male students are more likely to use protection consistently compared to female students. In addition, the findings imply that consistency in condom use is a factor that is dependent on the age of the individual. In addition, relationship status is a contributor to the behaviour of the students sexually. For those that are in serious relationships, their use of protection declines due to the build-up of emotional and intimate trust towards each other. The findings likewise indicate that the student’s usage of mobile phones correlates significantly with the consistent use of protection for safe sex. Those students who have had their phones since they joined Campus are more likely to practice safe sex. In addition, heavy users of mobile phones are likely to practice safe sex including those who browse the internet for news updates.

Unique contribution to theory, policy and practice: The study recommends the media practitioners need to step up the production of morally acceptable media content and offer a platform for advertising and campaigning for sexual conduct by encouraging and stressing the use of protection. The Ministry of Health and Ministry of Education should actively involve the undergraduate students in reproductive information awareness campaigns for ensuring positive attitudes towards responsible sexual behaviour and promoting best sexual practices.         

Downloads

Download data is not yet available.

Author Biographies

Ondicho Machuki, Jomo Kenyatta University of Agriculture and Technology

Postgraduate Student: School of Communication and Development Studies, Jomo Kenyatta University of Agriculture and Technology

Dr. Joan Mutua, Jomo Kenyatta University of Agriculture and Technology

School of Communication and Development Studies, Jomo Kenyatta University of Agriculture and Technology

References

Bandura, A., & Walters, R. H. (1963). Social learning and personality development.

Biwott, B. K. (2017). Optimization Model of Internet Usage Among Kenyan Public Universities: A Case Study of Moi University Nairobi Campus (Doctoral dissertation, KCA University).

Chang, D. (2017). Gratifications associated with Snapchat usage among young people: Uses and gratifications analysis.

Chen, B., Liu, F., Ding, S., Ying, X., Wang, L., & Wen, Y. (2017). Gender differences in factors associated with smartphone addiction: a cross-sectional study among medical college students. BMC psychiatry, 17(1), 341.

Choi, E. P. H., Wong, J. Y. H., & Fong, D. Y. T. (2017). The use of social networking applications of smartphone and associated sexual risks in lesbian, gay, bisexual, and transgender populations: A systematic review. AIDS care, 29(2), 145-155.

Hansson, P. O., & Jobe, W. (2016). Daily usage of smartphones: new activities for Kenyan Elite runners. Journal of Mobile Technologies, Knowledge and Society, 2016.

Josias, M. A., Khusu, M., Gierdien, M., Leukes, N. A., Faltein, S., Gihwala, T. ... & Samsodien, Y. (2012). Smartphone Application Usage amongst Students at a South African University.

Kågesten, A. E., Kabiru, C. W., Maina, B., German, D., & Blum, R. W. (2018). ‘Inexperienced’? Patterns in romantic and sexual experiences among urban poor early adolescents in Nairobi, Kenya. Culture, health & sexuality, 20(12), 1299-1316.

Katz, Blumler & Gurevitch, 1973). Uses and gratifications research. The public opinion quarterly, 37(4), 509-523.

Kithuka, B. A. N. (2014). Factors Associated with Condom Use among Students at Jomo Kenyatta University of Agriculture and Technology (Doctoral dissertation).

Landry, M., Turner, M., Vyas, A., & Wood, S. (2017). Social media and sexual behaviour among adolescents: is there a link? JMIR public health and surveillance, 3(2), e28.

Lee, K. E., Kim, S. H., Ha, T. Y., Yoo, Y. M., Han, J. J., Jung, J. H., & Jang, J. Y. (2016). Dependency on smartphone use and its association with anxiety in Korea. Public Health Reports, 131(3), 411-419.

Lyons, H., Giordano, P. C., Manning, W. D., & Longmore, M. A. (2011). Identity, peer relationships, and adolescent girls' sexual behaviour: An exploration of the contemporary double standard. Journal of sex research, 48(5), 437-449.

Magsamen-Conrad, K., Dowd, J., Abuljadail, M., Alsulaiman, S., & Shareefi, A. (2015). Life-span differences in the uses and gratifications of tablets: Implications for older adults. Computers in human behaviour, 52, 96-106.

Mirzaei, M., Ahmadi, K., Saadat, S. H., & Ramezani, M. A. (2016). Instruments of high-risk sexual behaviour assessment: A systematic review. Material socio-medica, 28(1), 46.

Montag, C., Błaszkiewicz, K., Sariyska, R., Lachmann, B., Andone, I., Trendafilov, B., ... & Markowetz, A. (2015). Smartphone usage in the 21st century: who is active on WhatsApp?. BMC research notes, 8(1), 331.

Mosharafa, E., & Mosharafa, E. (2015). All you need to know about: The cultivation theory. Global Journal of Human-Social Science Research.

Njoroge, R. (2013). Impacts of social media among the youth on behaviour change: a case study of University students in selected universities in Nairobi, Kenya. Unpublished Masters Thesis.

Suhail, N. A. (2017). Exploring Mobile Phone Usage at Higher Education: A Case Study of Kampala University, Uganda. International Journal of Computer Applications, 975, 8887.

Sumathi, K., Lakshmi, N. S., & Kundhavai, M. S. (2018). Reviewing the impact of smartphone usage on academic performance among students of higher learning. International Journal of Pure and Applied Mathematics, 118(8), 1-7.

Tangmunkongvorakul, A., Musumari, P. M., Thongpibul, K., Srithanaviboonchai, K., Techasrivichien, T., Suguimoto, S. P., ... & Kihara, M. (2019). Association of excessive smartphone use with psychological well-being among university students in Chiang Mai, Thailand. PloS one, 14(1), e0210294.

Yang, Z. (2018). An Exploration of Problematic Smartphone Use among Chinese and British University Students (Doctoral dissertation, University of York).

Downloads

Published

2021-08-18

How to Cite

Machuki, O. ., & Mutua, J. . (2021). Mobile Phone Influence on Sexual Behaviour of Undergraduate Students: A Case Study of Jomo Kenyatta University of Agriculture and Technology, Kenya. International Journal of Communication and Public Relation, 6(2), 17–41. https://doi.org/10.47604/ijcpr.1344

Issue

Section

Articles