Vol. 10 No. 2 (2025)

Articles

• Differentiation Strategy and Performance of Media Houses in Kenya

  Lyn Kwamboka Chief, Prof. Elegwa Mukulu, Dr. Kabare Karanja

  12 - 32

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• Does Strategic Agility Manifest in the Performance of Real Estate Firms in Nairobi County? An Empirical Investigation

  Catherine Ndegwa, Dr. Peter Kiilu

  66 - 79

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• Strategic Planning and Sustainable Organizational Performance

  Owalo Eliud Okech, Prof. Evans Aosa

  33 - 55

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• Digital Marketing Strategy and Brand Loyalty among Customers of Airtel Network, Kenya

  Dr. Victor Lusala Aliata

  1 - 11

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• Corporate Governance, Macro Environment and Performance of Commercial State Corporations in Kenya

  Elvis Songa, Prof. Josiah Aduda, PhD, Dr. Onesmus Nzioka, PhD

  56 - 65

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