Vol. 8 No. 2 (2023)

Articles

• Impact of Social Media Marketing on Brand Equity of Small & Medium-sized Enterprises (SMEs) in UAE

  Khulood Sultan Majed Al Ali

  1 - 32

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• Employee Involvement Mediates the Relationship between Strategy Formulation and Implementation: the case of Rural and Community Banks in Ghana

  Abena Pokuaa Ackah, PhD

  71 - 93

  • PDF

• Total Quality Management for Competitive Advantage in the UAE

  Amal Bader Alneyadi

  33 - 47

  • PDF

• Intangible Resources and Organizational Performance of Food and Beverage Manufacturing Companies in Nairobi County, Kenya

  Njeri Kibui, Dr. Anne Kiboi , Dr. Elias Mwangi

  94 - 114

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• Sustainability Strategies and Organizational Performance of Selected Family-Led Businesses in Kenya

  Charity Wanjiku Mwaura, Fr.Dr. Paul Mathenge, Ms Caroline Mungai

  48 - 70

  • PDF