CORPORATE AGGRESSION: A COMPREHENSIVE REVIEW OF PRICE WAR
DOI:
https://doi.org/10.47604/ejbsm.1155Abstract views: 652
PDF downloads: 969
Keywords:
Pricing, strategic planning, attack.Abstract
Purpose: Despite the significance that prices take in companies, it appears that this factor has not researched extensively by academics and marketers. Therefore, this article investigates price war to provide a comprehensive reference about it.
Methodology: The researcher has conducted an extensive study of the available relevant literature about the price wars. Marketing research and empirical studies from marketing, industrial organizations and economics has provided the framework for this research.
Findings: It is essential to employ appropriate analytic tools for strategic planning of price war. Smart management, along with technical skills, experience and leadership work together for organizational success.
Contribution: This study is significant for compiling a wide range of analytical tests and suggesting their appropriate use on right time. This study is helpful for the companies as it has not only provided step by step strategic planning for price wars but has explained when and how to start price wars.
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References
Antwi, E. (2011). The Effect of Telecommunication Price War on Consumers in the Kumasi Metropolis (Doctoral dissertation).
Areeda, P. &., & Hovenkamp, H. (2011). Fundamentals of antitrust law (Vol. 10). Aspen Publishers Online.
Beton, M. (2012). Application of SPACE Matrix. . Developing Country Studies, 8,, 50-60.
Bhattacharya, R. R. (2020). Short-run constraints and price wars.
Boudreaux, D. J. (1990). Turning Back the Antitrust Clock: Nonprice Predation in Theory and Practice. . Regulation,, 13, 45.
Brandenburger, A. M., & Nalebuff, B. J. (2011). Co-opetition. Currency.
Bresnahan, T. F. (1987). Competition and collusion in the American automobile industry: The 1955 price war. . The Journal of Industrial Economics,, 457-482.
Chen, M. J. (1995). Competitive analysis and inter-firm rivalry: Toward a theoretical integration. . Academy of Management Journal, 7.
Cressman Jr, G. E., & Nagle, T. T. (2002). How to manage an aggressive competitor. . Business Horizons, 45(2), , 23-30.
David, F. &., & Kovács, T. (2020). Introducing QSPM Analysis to Agribusiness Firms. sa55, 158.
David, M. E., David, F. R., & David, F. R. (2009). The Quantitative Strategic Planning Matrix (QSPM) applied to a retail computer store. The Coastal Business Journal, 8(1), , 42-52.
E Porter, M. (1998). Competitive Strategy: Techniques for analyzing industries and competitors.
Engelke, C., Papadopoulos, G., Steiner, I. &., & Volkert, N. M. (2015). Mini-project-Module 1b Autumn.
Goldstein, A. P. (2013). United States: Causes, controls, and alternatives to aggression. . Aggression in Global Perspective: Pergamon General Psychology Series,, 115, 435.
Gurbuz, T. (2013). A Modified Strategic Position and Action Evaluation (SPACE) Matrix Method. . In Proceedings of the International MultiConference of Engineers and Computer Scientists (Vol. 2).
Harrington, H. J., Voehl, F. &., & Voehl, C. F. (2014). Model for.
Heil, O. P., & Helsen, K. (2001). Toward an understanding of price wars: Their nature and how they erupt. . International Journal of Research in Marketing, 18(1-2), , 83-98.
Heil, O. P., & Helsen, K. (2001). Toward an understanding of price wars: Their nature and how they erupt. . International Journal of Research in Marketing, 18(1-2), , 83-98.
Henderson, D. R. (1997). Best practices-What are price wars good For? Absolutely nothing.
Hickman, M. (2009). Bad service and grumpy Britons put tourism jobs at risk. . Guardian.
Hovenkamp, H. (2015). The Areeda–Turner test for exclusionary pricing: A critical journal. . Review of Industrial Organization, 46(3), , 209-228.
Hviid, M. &., & Shaffer, G. (1999). Hassle costs: the Achilles' heel of price‐matching guarantees. . Journal of Economics & Management Strategy, 8(4), , 489-521.
Klemperer, P. (1989). Price wars caused by switching costs. The Review of Economic Studies, 56(3), , 405-420.
KOBAYASHI, S. (n.d.). Secret behind IKEA’s pricing strategy.
Krämer, A., Jung, M. &., & Burgartz, T. (2016). A small step from price competition to price war: understanding causes, effects and possible countermeasures. International Business Research, 9(3),, 1-13.
Kumar, N. (2006). Strategies to fight low-cost rivals. Harvard business review, 84(12), , 104-12.
Moorthy, S. &., & Winter, R. A. (2002). Price-matching guarantees. Review of Marketing Science (ROMS) Working Paper.
Nagle, T. T., & Cressman Jr, G. E. (2002). Don't just set prices, manage them. Marketing Management, 11(6), 29.
Nagle, T. T., Hogan, J. &., & Zale, J. (2016). The Strategy and Tactics of Pricing: New International Edition. Routledge.
Paese, M. J. (2008). Your next CEO: Why succession planning is more important than ever. . In The Conference Board Review (Vol. 45, No. 6,, 18-23.
Peinert, E. (2020). Cartels, competition, and coalitions: the domestic drivers of international orders. Review of International Political Economy, , 1-25.
Radder, L. &., & Louw, L. (1998). The SPACE matrix: A tool for calibrating competition. Long range planning, 31(4), , 549-559.
Rangnekar, A. (2018). The Evolution of Marketing and Strategic Thought. . Chetana’s, 1.
Rao, A. R., Bergen, M. E., & Davis, S. (2000). How to fight a price war. . Harvard Business Review, 78(2), , 107-120.
Rao, A. R., Bergen, M. E., & Davis, S. (2000). How to fight a price war. . Harvard Business Review, 78(2),, 107-120.
Shrimali, H. &., & Gidwani, B. (2012). Role of talent management in sustainable competitive advantage: Rising to meet business challenge. Pacific business review international, 4(3), , 29-33.
Stambaugh, J. E., Yu, A. &., & Dubinsky, A. J. (2011). Before the attack: a typology of strategies for competitive aggressiveness. . Journal of Management Policy and Practice, 12(1), 49.
Trout, J. (1997). The new positioning: the latest on the world's# 1 business strategy. McGraw Hill Professional.
Van Heerde, H. J., Gijsbrechts, E. &., & Pauwels, K. (2005). Price war: what is it good for? Store incidence and basket size response to the price war in dutch grocery retailing. . Tilburg University, LE Tilburg,The Netherlands.
Warren-Boulton, F. R. (1990). Implications of US experience with horizontal mergers and takeovers for Canadian competition policy. The law and economics of competition policy. Vancouver, BC.
Yannopoulos, P. (2011). Defensive and offensive strategies for market success. . International Journal of Business and Social Science, 2(13).
Zhang, Z. J., & Zhou, D. (2010). The Art of Price War: A Perspective From China. . International Journal of China Marketing, 1(1), , 17-30.
Areeda, P. &., & Hovenkamp, H. (2011). Fundamentals of antitrust law (Vol. 10). Aspen Publishers Online.
Beton, M. (2012). Application of SPACE Matrix. . Developing Country Studies, 8,, 50-60.
Bhattacharya, R. R. (2020). Short-run constraints and price wars.
Boudreaux, D. J. (1990). Turning Back the Antitrust Clock: Nonprice Predation in Theory and Practice. . Regulation,, 13, 45.
Brandenburger, A. M., & Nalebuff, B. J. (2011). Co-opetition. Currency.
Bresnahan, T. F. (1987). Competition and collusion in the American automobile industry: The 1955 price war. . The Journal of Industrial Economics,, 457-482.
Chen, M. J. (1995). Competitive analysis and inter-firm rivalry: Toward a theoretical integration. . Academy of Management Journal, 7.
Cressman Jr, G. E., & Nagle, T. T. (2002). How to manage an aggressive competitor. . Business Horizons, 45(2), , 23-30.
David, F. &., & Kovács, T. (2020). Introducing QSPM Analysis to Agribusiness Firms. sa55, 158.
David, M. E., David, F. R., & David, F. R. (2009). The Quantitative Strategic Planning Matrix (QSPM) applied to a retail computer store. The Coastal Business Journal, 8(1), , 42-52.
E Porter, M. (1998). Competitive Strategy: Techniques for analyzing industries and competitors.
Engelke, C., Papadopoulos, G., Steiner, I. &., & Volkert, N. M. (2015). Mini-project-Module 1b Autumn.
Goldstein, A. P. (2013). United States: Causes, controls, and alternatives to aggression. . Aggression in Global Perspective: Pergamon General Psychology Series,, 115, 435.
Gurbuz, T. (2013). A Modified Strategic Position and Action Evaluation (SPACE) Matrix Method. . In Proceedings of the International MultiConference of Engineers and Computer Scientists (Vol. 2).
Harrington, H. J., Voehl, F. &., & Voehl, C. F. (2014). Model for.
Heil, O. P., & Helsen, K. (2001). Toward an understanding of price wars: Their nature and how they erupt. . International Journal of Research in Marketing, 18(1-2), , 83-98.
Heil, O. P., & Helsen, K. (2001). Toward an understanding of price wars: Their nature and how they erupt. . International Journal of Research in Marketing, 18(1-2), , 83-98.
Henderson, D. R. (1997). Best practices-What are price wars good For? Absolutely nothing.
Hickman, M. (2009). Bad service and grumpy Britons put tourism jobs at risk. . Guardian.
Hovenkamp, H. (2015). The Areeda–Turner test for exclusionary pricing: A critical journal. . Review of Industrial Organization, 46(3), , 209-228.
Hviid, M. &., & Shaffer, G. (1999). Hassle costs: the Achilles' heel of price‐matching guarantees. . Journal of Economics & Management Strategy, 8(4), , 489-521.
Klemperer, P. (1989). Price wars caused by switching costs. The Review of Economic Studies, 56(3), , 405-420.
KOBAYASHI, S. (n.d.). Secret behind IKEA’s pricing strategy.
Krämer, A., Jung, M. &., & Burgartz, T. (2016). A small step from price competition to price war: understanding causes, effects and possible countermeasures. International Business Research, 9(3),, 1-13.
Kumar, N. (2006). Strategies to fight low-cost rivals. Harvard business review, 84(12), , 104-12.
Moorthy, S. &., & Winter, R. A. (2002). Price-matching guarantees. Review of Marketing Science (ROMS) Working Paper.
Nagle, T. T., & Cressman Jr, G. E. (2002). Don't just set prices, manage them. Marketing Management, 11(6), 29.
Nagle, T. T., Hogan, J. &., & Zale, J. (2016). The Strategy and Tactics of Pricing: New International Edition. Routledge.
Paese, M. J. (2008). Your next CEO: Why succession planning is more important than ever. . In The Conference Board Review (Vol. 45, No. 6,, 18-23.
Peinert, E. (2020). Cartels, competition, and coalitions: the domestic drivers of international orders. Review of International Political Economy, , 1-25.
Radder, L. &., & Louw, L. (1998). The SPACE matrix: A tool for calibrating competition. Long range planning, 31(4), , 549-559.
Rangnekar, A. (2018). The Evolution of Marketing and Strategic Thought. . Chetana’s, 1.
Rao, A. R., Bergen, M. E., & Davis, S. (2000). How to fight a price war. . Harvard Business Review, 78(2), , 107-120.
Rao, A. R., Bergen, M. E., & Davis, S. (2000). How to fight a price war. . Harvard Business Review, 78(2),, 107-120.
Shrimali, H. &., & Gidwani, B. (2012). Role of talent management in sustainable competitive advantage: Rising to meet business challenge. Pacific business review international, 4(3), , 29-33.
Stambaugh, J. E., Yu, A. &., & Dubinsky, A. J. (2011). Before the attack: a typology of strategies for competitive aggressiveness. . Journal of Management Policy and Practice, 12(1), 49.
Trout, J. (1997). The new positioning: the latest on the world's# 1 business strategy. McGraw Hill Professional.
Van Heerde, H. J., Gijsbrechts, E. &., & Pauwels, K. (2005). Price war: what is it good for? Store incidence and basket size response to the price war in dutch grocery retailing. . Tilburg University, LE Tilburg,The Netherlands.
Warren-Boulton, F. R. (1990). Implications of US experience with horizontal mergers and takeovers for Canadian competition policy. The law and economics of competition policy. Vancouver, BC.
Yannopoulos, P. (2011). Defensive and offensive strategies for market success. . International Journal of Business and Social Science, 2(13).
Zhang, Z. J., & Zhou, D. (2010). The Art of Price War: A Perspective From China. . International Journal of China Marketing, 1(1), , 17-30.
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Published
2020-10-22
How to Cite
Alzoubi, A. (2020). CORPORATE AGGRESSION: A COMPREHENSIVE REVIEW OF PRICE WAR. European Journal of Business and Strategic Management, 5(2), 50 – 63. https://doi.org/10.47604/ejbsm.1155
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