KIBOS, K. E.; LANGAT, D. K.; LAGAT, C. EFFECT OF PERSONALITY TRAITS ON PERCEIVED VALUE AND BEHAVIOURAL INTENTIONS BY ELECTRONIC BRAND CUSTOMERS IN KENYA. International Journal of Strategic Marketing Practice, [S. l.], v. 2, n. 1, p. 1 – 14, 2019. Disponível em: https://www.iprjb.org/journals/index.php/IJSMP/article/view/995. Acesso em: 25 apr. 2024.