Mukiira, E. M., M. C. Musau, and M. J. Munyao. “EFFECT OF EXPERIENTIAL MARKETING IN BUILDING BRAND EQUITY: A CASE OF SELECTED UNILEVER TANZANIA BRANDS”. International Journal of Supply Chain Management, vol. 2, no. 1, Apr. 2017, pp. 1-31, https://www.iprjb.org/journals/index.php/IJSCM/article/view/376.