MUKIIRA, E. M.; MUSAU, M. C.; MUNYAO, M. J. EFFECT OF EXPERIENTIAL MARKETING IN BUILDING BRAND EQUITY: A CASE OF SELECTED UNILEVER TANZANIA BRANDS. International Journal of Supply Chain Management, [S. l.], v. 2, n. 1, p. 1–31, 2017. Disponível em: https://www.iprjb.org/journals/index.php/IJSCM/article/view/376. Acesso em: 13 may. 2024.