International Journal of Modern Hospitality and Tourism

Impact of COVID-19 Pandemic on the Recovery and Resilience of the Hospitality and Tourism Industry in Southeast Asia

Emilia Kenji — Wed, 28 Feb 2024 00:00:00 +0300

Purpose: The study sought to analyze the impact of COVID-19 pandemic on the recovery and resilience of the hospitality and tourism industry.

Methodology: The study adopted a desktop methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library.

Findings: The COVID-19 pandemic devastated Southeast Asia's hospitality and tourism sector, leading to a sharp decline in tourism, economic hardship, and widespread job losses. Businesses adapted by focusing on domestic travel, implementing health protocols, and embracing digitalization. Resilience and innovation were evident, with businesses diversifying offerings and governments providing financial support. Recovery hinges on rebuilding consumer confidence, stimulating demand, and fostering long-term resilience.

Unique Contribution to Theory, Practice and Policy: Resource-Based View (RBV), Institutional theory & Dynamic capabilities theory may be used to anchor future studies in the impact of COVID-19 pandemic on the recovery and resilience of the hospitality and tourism industry. Encourage hospitality and tourism businesses to prioritize resilience-building initiatives as part of their strategic planning processes. Advocate for supportive policy frameworks at the national and international levels that prioritize the recovery and resilience of the hospitality and tourism industry.

Effects of Cultural Diversity and Intercultural Communication on the Quality of Service and Customer Satisfaction in Hospitality and Tourism Settings in Brazil

Bernardo Miguel — Thu, 29 Feb 2024 00:00:00 +0300

Purpose: The study sought to analyze the effects of cultural diversity and intercultural communication on the quality of service and customer satisfaction in hospitality and tourism settings.

Findings: Cultural diversity in Brazil's hospitality and tourism sector enriches customer experiences despite communication challenges. Effective strategies like language training and cultural sensitivity programs improve service quality, fostering an inclusive environment and personalized service. Investing in staff cultural competence training provides a competitive edge, attracting diverse clientele and ensuring customer satisfaction and loyalty.

Unique Contribution to Theory, Practice and Policy: Cultural intelligence theory (CQ), Social identity theory & Communication accommodation theory (CAT) may be used to anchor future studies in the effects of cultural diversity and intercultural communication on the quality of service and customer satisfaction in hospitality and tourism settings. Implement cultural awareness training programs for hospitality and tourism staff to enhance their understanding of different cultures, communication styles, and customer preferences. Advocate for the development of industry-wide standards and guidelines for promoting cultural diversity and intercultural communication in hospitality and tourism settings.

Role of Digital Transformation and Innovation in Enhancing the Competitiveness and Sustainability of Hospitality and Tourism Businesses in South Africa

Lubanzi Abeba — Thu, 29 Feb 2024 00:00:00 +0300

Purpose: The study sought to analyze the role of digital transformation and innovation in enhancing the competitiveness and sustainability of hospitality and tourism businesses

Findings: Digital transformation and innovation are essential drivers for enhancing the competitiveness and sustainability of hospitality and tourism businesses in South Africa. By embracing digital technologies, businesses can improve customer experiences, increase operational efficiency, make data-driven decisions, and adapt to changing market dynamics, ultimately securing their position in the evolving industry landscape.

Unique Contribution to Theory, Practice and Policy: Resource-Based View (RBV), Dynamic capabilities theory & Disruptive innovation theory may be used to anchor future studies in the role of digital transformation and innovation in enhancing the competitiveness and sustainability of hospitality and tourism businesses. Encourage research that explores the intersection of digital transformation, innovation, and competitiveness within the hospitality and tourism sector. Promote the adoption of digital technologies and innovation strategies among hospitality and tourism businesses.

Trends and Implications of Emerging Markets and New Destinations for the Hospitality and Tourism Sector in Canada

Liam Ethan — Thu, 29 Feb 2024 00:00:00 +0300

Purpose: The study sought to analyze the trends and implications of emerging markets and new destinations for the hospitality and tourism sector.

Findings: Canada's hospitality and tourism sector is expanding into emerging markets and diversifying beyond traditional destinations. This shift towards sustainability and technology integration is improving the visitor experience and attracting eco-conscious travelers. Enhanced accessibility and economic benefits underscore the need for strategic collaboration to maximize opportunities while ensuring responsible tourism development.

Unique Contribution to Theory, Practice and Policy: Diffusion of innovation theory, Resource-based theory & Market segmentation theory may be used to anchor future studies in the trends and implications of emerging markets and new destinations for the hospitality and tourism sector. Hospitality businesses should tailor their offerings to cater to the unique needs and preferences of travelers in emerging destinations, while also ensuring sustainability and cultural sensitivity in their operations. Policymakers should prioritize the development of supportive regulatory frameworks and infrastructure to attract investment and foster tourism growth in emerging destinations.

Challenges and Opportunities of Integrating Social Responsibility and Ethical Practices in Hospitality and Tourism Operations in Ghana

Addae Kojo — Thu, 29 Feb 2024 00:00:00 +0300

Purpose: The study sought to analyze the challenges and opportunities of integrating social responsibility and ethical practices in hospitality and tourism operations.

Findings: Integrating social responsibility and ethical practices in Ghana's hospitality and tourism sector faces challenges like limited awareness, resources, and cultural sensitivities. Despite hurdles, opportunities exist for positive change. Sustainable practices can drive economic development and community engagement, while conservation efforts enhance destination appeal. Collaboration among stakeholders is crucial for overcoming challenges and maximizing benefits.

Unique Contribution to Theory, Practice and Policy: Stakeholder theory, Corporate social responsibility (CSR) theory & Triple bottom line theory may be used to anchor future studies in the challenges and opportunities of integrating social responsibility and ethical practices in hospitality and tourism operations. Implement robust social responsibility programs that address the specific needs and concerns of local communities, employees, customers, and other stakeholders. Advocate for the development and implementation of supportive policies and regulations that incentivize and reward social responsibility initiatives in the hospitality and tourism industry.