https://www.iprjb.org/journals/index.php/IJFD/issue/feed 2024-03-03T01:21:26+03:00 Journal Admin Journals@iprjb.org Open Journal Systems <p>International Journal of Fashion and Design (IJFD) is a peer-reviewed, open access journal that publishes original research articles, reviews, and case studies on all aspects of fashion and design. The aim and scope of the journal is to provide a platform for researchers, practitioners, and educators to share their insights, innovations, and perspectives on the theory and practice of fashion and design. The journal covers topics such as fashion history, culture, trends, marketing, merchandising, branding, communication, sustainability, ethics, education, technology, and innovation.</p> https://www.iprjb.org/journals/index.php/IJFD/article/view/2386 2024-03-03T00:37:35+03:00 Henry Muturi journals@iprjb.org

<p><strong>Purpose:</strong> The aim of the study was to investigate the impact of social media on fashion trends and consumer behavior.</p> <p><strong>Methodology:</strong> This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.</p> <p><strong>Findings:</strong> Social media democratizes fashion by offering diverse content, shaping trends and consumer behavior. Platforms like Instagram and TikTok facilitate trend dissemination and peer-to-peer recommendations. They also integrate commerce, transforming the shopping experience. Ultimately, social media is pivotal in driving real-time fashion trends and shaping consumer preferences.</p> <p><strong>Unique Contribution to Theory, Practice and Policy:</strong> Social identity theory, diffusion of innovation theory &amp; social learning theory may be used to anchor future studies on the impact of social media on fashion trends and consumer behavior. Fashion brands and marketers should leverage social media platforms to engage with consumers in meaningful ways, fostering community-building and co-creation of content. Policymakers should consider regulating the transparency and authenticity of sponsored content on social media platforms to mitigate the potential for deceptive marketing practices and protect consumers from misinformation.</p>

2024-03-03T00:00:00+03:00 Copyright (c) 2024 Henry Muturi https://www.iprjb.org/journals/index.php/IJFD/article/view/2389 2024-03-03T01:13:55+03:00 Amara Adekunle journals@iprjb.org

<p><strong>Purpose:</strong> The aim of the study was to investigate the application of artificial intelligence and digital technologies in fashion design and innovation.</p> <p><strong>Methodology:</strong> This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.</p> <p><strong>Findings:</strong> AI and digital technologies revolutionize fashion by aiding design through data analysis, enabling virtual prototyping, and providing personalized recommendations. They optimize supply chains, enhance sustainability, and offer virtual try-on experiences. Customization options expand, driven by predictive analytics for trend forecasting, while AI-driven customer engagement tools enhance support. These innovations foster efficiency, sustainability, customization, and customer engagement in fashion.</p> <p><strong>Unique Contribution to Theory, Practice and Policy:</strong> Social identity theory, diffusion of innovation theory &amp; social learning theory may be used to anchor future studies on the application of artificial intelligence and digital technologies in fashion design and innovation. Implement AI-driven customization tools that allow customers to design their own clothing, leading to increased customer satisfaction and brand loyalty. Encourage the adoption of technologies that promote inclusivity and diversity in fashion by providing incentives for companies to invest in personalized design solutions.</p>

2024-03-03T00:00:00+03:00 Copyright (c) 2024 Amara Adekunle https://www.iprjb.org/journals/index.php/IJFD/article/view/2387 2024-03-03T00:51:59+03:00 Alejandro Mateo journals@iprjb.org

<p><strong>Purpose:</strong> The aim of the study was to investigate the influence of cultural diversity and identity on fashion expression and communication in Mexico.</p> <p><strong>Methodology:</strong> This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.</p> <p><strong>Findings:</strong> In Mexico, cultural diversity and identity profoundly influence fashion expression and communication. Traditional garments like the rebozo and huipil blend indigenous, European, and mestizo influences, creating a vibrant and eclectic fashion scene. Fashion serves as a form of cultural expression, preserving heritage and resisting global homogenization. Fashion communication in Mexico emphasizes social status and identity, with events and social media platforms playing crucial roles in showcasing designs and connecting communities.</p> <p><strong>Unique Contribution to Theory, Practice and Policy:</strong> Social identity theory, cultural appropriation theory &amp; intersectionality theory may be used to anchor future studies on the influence of cultural diversity and identity on fashion expression and communication in Mexico. Foster collaboration between fashion designers, cultural experts, and communities to create more inclusive and culturally sensitive fashion practices. Advocate for policies and guidelines that promote ethical and culturally sensitive fashion practices.</p>

2024-03-03T00:00:00+03:00 Copyright (c) 2024 Alejandro Mateo https://www.iprjb.org/journals/index.php/IJFD/article/view/2390 2024-03-03T01:21:26+03:00 Alice Girard journals@iprjb.org

<p><strong>Purpose:</strong> The aim of the study was to investigate the history and evolution of fashion and design in different regions and periods.</p> <p><strong>Methodology:</strong> This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.</p> <p><strong>Findings:</strong> The evolution of fashion and design in France is a captivating journey through history, marked by distinct periods of innovation and cultural influence. From the opulence of the Baroque and Rococo eras to the revolutionary shifts of the 19th century, French fashion has continually adapted to societal changes while retaining its elegance and sophistication. Paris, with its illustrious couture houses and fashion pioneers like Coco Chanel, has remained at the forefront of the industry, setting trends and shaping the global aesthetic landscape.</p> <p><strong>Unique Contribution to Theory, Practice and Policy:</strong> Diffusion of innovations theory, cultural appropriation theory &amp; fashion system theory may be used to anchor future studies on the history and evolution of fashion and design in different regions and periods. Insights gleaned from the history and evolution of fashion and design can inform contemporary fashion practices, from design to production and marketing. Policymakers can benefit from historical analyses of fashion and design in shaping regulations and initiatives that promote cultural heritage preservation, ethical production, and inclusive representation within the fashion industry.</p>

2024-03-03T00:00:00+03:00 Copyright (c) 2024 Alice Girard https://www.iprjb.org/journals/index.php/IJFD/article/view/2388 2024-03-03T01:05:13+03:00 Agustín Andrés journals@iprjb.org

<p><strong>Purpose:</strong> The aim of the study was to investigate the role of sustainability and ethics in fashion design and production.</p> <p><strong>Methodology:</strong> This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.</p> <p><strong>Findings:</strong> Sustainability and ethics are pivotal in fashion design and production, shaping decisions across the supply chain. They drive innovation, reduce environmental impact, and ensure fair treatment of workers. Brands prioritizing sustainability and ethics meet consumer demands, fostering industry resilience and positive social impact. Integrating these principles is crucial for promoting a sustainable and responsible fashion industry.</p> <p><strong>Unique Contribution to Theory, Practice and Policy:</strong> Sustainability theory, ethical fashion theory &amp; systems theory may be used to anchor future studies on the role of sustainability and ethics in fashion design and production. Fashion designers and brands should prioritize sustainable materials, production processes, and supply chain practices. Governments and regulatory bodies play a critical role in establishing frameworks and incentives that encourage sustainable and ethical practices in the fashion industry.</p>

2024-03-03T00:00:00+03:00 Copyright (c) 2024 Agustín Andrés