Nyaga, Perminus Kariuki, and Mr. Wilson Muema. “EFFECT OF PENETRATION PRICING STRATEGY ON THE PROFITABILITY OF INSURANCE FIRMS IN KENYA”. International Journal of Finance and Accounting 2, no. 3 (February 14, 2017): 93–106. Accessed May 6, 2024. https://www.iprjb.org/journals/index.php/IJFA/article/view/322.