https://www.iprjb.org/journals/index.php/EJBSM <p>European Journal of Business and Strategic Management&nbsp;(EJBSM)&nbsp;is a peer reviewed journal published by IPRJB.&nbsp;The scopes of the EJBSM include, but not limited to business, management, marketing, finance, economics, human resource management, strategies and decision science. The journal is published in both printed and online versions. The ambition of EJBSM is to become a recognized top tier journal, acclaimed for redirecting international business research and management studies for defining new directions.</p> en-US <p>Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a <a href="https://creativecommons.org/licenses/by/4.0/">Creative Commons Attribution (CC-BY) 4.0 License</a> that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.</p> journals@iprjb.org (Journal Admin) support@iprjb.org (Journal Support) Thu, 04 Apr 2024 10:36:57 +0300 OJS 3.2.1.4 http://blogs.law.harvard.edu/tech/rss 60 https://www.iprjb.org/journals/index.php/EJBSM/article/view/2462 <p><strong>Purpose:</strong> The aim of the study was to analyze the supply chain resilience and firm performance: a comparative analysis of manufacturing companies in Switzerland.</p> <p><strong>Methodology:</strong> This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.</p> <p><strong>Findings:</strong> The study underscores the importance of proactive measures like contingency planning and supplier diversification. It also emphasizes the need for continual adaptation of resilience strategies to changing market conditions. Overall, the research highlights the critical role of supply chain resilience in enhancing firm performance and competitiveness in Switzerland's business landscape.</p> <p><strong>Unique Contribution to Theory, Practice and Policy:</strong> Resource-based view (RBV), institutional theory &amp; transaction cost economics (TCE) may be used to anchor future studies on analyze the supply chain resilience and firm performance: a comparative analysis of manufacturing companies in Switzerland. Spanish manufacturing companies should prioritize investments in technological capabilities, such as advanced analytics and real-time monitoring systems, to enhance their ability to detect and respond to disruptions in the supply chain promptly. Policymakers should focus on creating an enabling environment for innovation and digitalization within the manufacturing sector through incentives, subsidies, and supportive regulatory frameworks.</p> Jonas Meier Copyright (c) 2024 Jonas Meier https://creativecommons.org/licenses/by/4.0 https://www.iprjb.org/journals/index.php/EJBSM/article/view/2462 Thu, 04 Apr 2024 00:00:00 +0300 https://www.iprjb.org/journals/index.php/EJBSM/article/view/2505 <p><strong>Purpose:</strong> The main objective of the study is to assess the effects of marketing capability on the performance of pharmaceutical companies in Kenya.</p> <p><strong>Methodology:</strong> The population comprised the 415 pharmaceutical companies that are operating within the country. The study used stratified random sampling with sample size of 103 respondents. The study targeted both manufacturers and distributors. Primary and secondary data was collected using a questionnaire covering the five variables and background information. The data was entered in SPSS version 23.0 for further analysis, descriptive statistics was computed such that the study used mean, frequencies, percentages and inferential statistics to test the relationship between the study variables.</p> <p><strong>Findings:</strong> The correlation analysis revealed that there was a positive and significant association between marketing capability and firm performance (r = 0.608, p = 0.000). Regression of coefficients results revealed that marketing capability and firm performance are positively and significantly related (β =0.758, p=0.000). This implies that a unit increase in marketing capability would lead to increase in firm performance by 0.758. This implies that marketing capability significantly and positively influences performance of pharmaceutical companies in Kenya. Through marketing strategies, a firm is able to arouse interest of a customer to their products. It is concluded that the pharmaceuticals in Kenya have employed various marketing strategies that necessitate extension of pharmaceutical market hence improving performance.</p> <p><strong>Unique Contribution to Theory, Practice and Policy:</strong> The study recommended the pharmaceutical company’s management should embrace modern techniques of marketing to ensure they promote the sale of their products. The firms should prioritize customers’ feedback to adequately fulfil their orders. Pharmaceutical companies should also embrace uniqueness in branding and quality to form a unique selling point for the company to arouse interest of the customer in the market.</p> Meshack Owira Okok, Dr. Jared Deya, Dr. Gladys Rotich Copyright (c) 2024 Meshack Owira Okok, Dr. Jared Deya, Dr. Gladys Rotich https://creativecommons.org/licenses/by/4.0 https://www.iprjb.org/journals/index.php/EJBSM/article/view/2505 Tue, 23 Apr 2024 00:00:00 +0300