Kitsao, Brian Hamisi, and Evans Nyamboga Mandere. 2021. “ANALYSIS OF KEY FACTOR RATING TECHNIQUE ON PERFORMANCE OF INSURANCE COMPANIES IN KENYA: A CASE OF KENYA ORIENT INSURANCE LIMITED, KENYA”. European Journal of Business and Strategic Management 6 (1):1 - 14. https://doi.org/10.47604/ejbsm.1190.