WARINGO, J.; MUTURI, P. W. EFFECTS OF COMPETITIVE STRATEGIES ON FINANCIAL PERFORMANCE IN THE DETERGENTS MANUFACTURING INDUSTRY IN KENYA. European Journal of Business and Strategic Management, [S. l.], v. 3, n. 1, p. 15 – 31, 2018. Disponível em: https://www.iprjb.org/journals/index.php/EJBSM/article/view/582. Acesso em: 5 may. 2024.